Social science meets computer science at Yahoo

Social science meets computer science at Yahoo: "Shortly after Carol Bartz took over as chief executive of Yahoo Inc. early last year, she met with Prabhakar Raghavan for an overview of the Sunnyvale Web giant's research division. As the head of Yahoo Labs ran through the catalog of computer scientists on staff, Bartz turned to him and asked: 'Where are your psychologists?'"

"Raghavan was stunned the newly installed CEO had so quickly gotten to a question he'd been asking for years. His answer was they didn't have enough.
That's changing. In the last year, Yahoo Labs has bolstered its ranks of social scientists, adding highly credentialed cognitive psychologists, economists and ethnographers from top universities around the world. At approximately 25 people, it's still the smallest group within the research division, but one of the fastest growing.